Disconnected data, content, workflows and teams lead to poor customer experiences. Consolidating tools that facilitate integrated content, workflows, and data Phone will be key to leveraging the power of social media to drive better, more consistent omnichannel digital experiences. Kendall Bird, Associate Social Media Manager, Collegis Education Kendall birdAs we enter 2017, there are already major trends unfolding in the social media space, including live and recorded video creating immersive social media experiences and organic reach that continues to shrink. The two trends go hand in hand as video is prioritized in organic social and seen as an authentic way to connect with followers.
That said, social marketers should fax list always hold their Phone heads up high and stay creative in their strategic plans. Within the broader social media community, we see platforms such as Facebook, Snapchat and Instagram moving towards live, real-time video. These platforms have products that allow marketers to connect with their followers in a completely different light than they are used to. Advertising Continue reading below Video presents the opportunity to create more heartfelt experiences for your subscribers. Social media users will continue to demand to live vicariously through social media content delivered by brands and influencers. , real-time experiences that make your subscribers feel like they're there?
Several brands already do this well, including Birchbox, Sweetgreen, and Inspiralized. Each of these brands presents its products in an authentic, creative and interesting way. Birchbox's Facebook Live experience is one of my favorites to watch as they unbox their product (Birchbox, for those who don't know, is a curated monthly subscription box for men and women) and show what is the product and how to use it. Sweetgreen (a fast-casual restaurant on the East Coast) is the Phone most creative when it comes to Snapchat. Recently, one of their stories featured a Sweetgreen customer sharing their favorite salad bowl. They broke the story from the customer's point of view and the chef's point of view with Snapchat Shows.