Now we are very clear that the definition of the Buyer Persona is an essential pillar of any marketing strategy worth its salt. But, to what extent can this work effectively boost the sales of your business? And it is that in the noble floors of the companies it is very difficult to understand concepts such as semi-fictional characters, recreations, target audiences or audiences if they do not carry real business data. Buyer Persona and Smarketing For this reason, it is important to direct the effort around the Buyer Persona to strengthen the alignment between marketing and sales . And at this point, it can be decisive to turn fiction into reality by introducing the Buyer Persona into company management systems such as CRM Customer Relationship Management, management software based on customer satisfaction.
In this way, it will be much easier for the marketing department to prove the return on investment , since we will be able to measure how we are connecting with an audience Latest Mailing Database that fits our definition of target audience. And this is achieved when Buyer Personas are no longer fictitious characters but real contacts in our CRM database. Buyer Persona in CRM. Let's get to work When someone downloads content from our website and joins our lead database, it is very likely that they have not filled out the form exactly as we would have liked. For example, there are thousands of different job titles and ways to name them, depending on the size, industry, and complexity of each organization. So, a very simple and effective way to adapt the characteristics of real contacts to the description that we have made of our Buyer Persona is to offer drop-down menus in our forms with already defined fields that the user chooses.
This is valid for the position, but also for the size of the company, the sector in which it develops its activity, etc. Each company must choose the segmentation that best supports its business objectives and business strategy. Once the contacts are grouped into these predefined groups in the CRM, it will be much easier to manage our Buyer Persona database. For example, we will be able to find out which are the channels and sources through which the purchasing managers of industrial companies reach our website assuming that this is our target audience.