With a similar audience, you can start small with the audience closest to your source audience. When you're ready to reach more people, simply adjust the size of your similar audience and Facebook's algorithms will create a larger similar audience that reflects your source audience.
Tips for maximizing a similar audience
Quality and quantity are important when creating an audience similar to your source. Therefore, always keep in mind the size of the list.
To create a similar audience, your source audience needs at least 100 people from one country. The larger your source audience, the more Cork Gents Bicycle shop accurately Facebook can find other users who are similar to them. Similar audiences are best off working with larger data pools. In addition to creating a similar audience from the best customers, consider creating a list from people who make repeated purchases, people who have purchased a particular product / product type, and so on.
Ideally, your source audience should be between 1,000 and 50,000. If it's too big, similar audiences will be ineffective. If it's too small, you won't be able to reach enough people.
You can create up to 500 similar audiences from a single source audience, which can lead to duplicate audiences .
Audience duplication occurs when marketing to the same audience with different ad sets. That's not necessarily a bad thing, but then you're competing with your own ads, which can be a huge waste of your time and money.