Consumer loan credit card: not only a model change, but also an industry direction

Consumer lenders have long coveted credit cards, and now they have it.

Credit cards are licensed businesses, and consumer loan institutions are not qualified to issue cards and cannot issue cards directly. Instead, they are tied to second-class bank accounts and payment institutions to realize the credit card-based consumption of consumer loans. In the transaction process, users open the payment tool and can directly choose this option. Virtual card-like (consumer loan behind it) payment, endows the consumer loan with the attributes of some credit cards.

Consumer loans are becoming credit phone number list cards, which is not only a model change, but also represents the evolutionary direction of the industry in my opinion.

evolution

In the consumption payment link, the demand for consumer loans will only be generated. Therefore, the secret of consumer loan acquisition has always been to be infinitely close to the consumption scene and to the payment link - the closer to the payment link, the closer to the user's needs, and the closer to success.

In the early days, consumer financial institutions relied on the offline store model to meet the needs of users. Represented by Home Credit, staff are stationed in large and small 3C stores. When consumers take out their wallets to pay, the sales manager rushes over to carry out loan marketing. On-site application, immediate use.