Let's start with a simple example of retargeting to understand Phone Number List how, thanks to third-party cookies, an advertiser can identify, track and profile users and thus reach not an indistinct target but, for example, only users who have Phone Number List visited in a certain interval. of time their website, thus improving the effectiveness and efficiency of their advertising Phone Number List initiatives. When a user visits the site of a car brand and accepts the Privacy and Cookie Policy.
It automatically downloads a cookie Phone Number List not issued by the car brand but, for example, by Doubleclick, the Google advertising platform. The cookie downloaded in this way remains active for several months on the user's machine and reminds the Phone Number List server of the advertising platform that the user has visited the site of the single car brand. The Doubleclick service is made available to advertisers on the one hand and publishers like an online newspaper on the other. As a result, when the user who has previously Phone Number List visited the car brand's site lands on a page of the online newspaper, they will see an advertisement for the car brand.
The termretargeting derives precisely Phone Number List from this proposition of an advertising content to a user who has already shown interest in the car brand by visiting its site. The spaces that the online newspaper allocates for advertising are put up for auction in real time in an automated manner and sold to the highest bidder, without any human Phone Number List intervention. The different offers ( bids ) for the award of the advertising space are Phone Number List evaluated by weighing different parameters and crossing a large amount of data, including the user's navigation data, made available by the DoubleClick Advertising Technology platform.