George Orwell was a prolific and insightful man. Orwell was a British writer who lived in the first half of the 20th century, known (and still is) for his criticism of political language. A major source of Orwell's dissatisfaction was the use of "meaningless words"—words that completely lost their meaning due to their proliferation and ambiguity. google-search-statistics-orwell-radio-segment In my opinion, "data" has become a meaningless word. I hear it often. Usually, someone uses it and I do n't really know what they mean. It's frustrating. So let's take a moment to define the data ( plural form of datum ). Data are pieces of information. That's it. If you look around, write down what you notice, the data you've collected (which, by the way, you take as odd as a collective noun, as if that wasn't confusing enough).
These specific data may not tell you anything useful or insightful, but they are data nonetheless. This is a key point. As a marketer, you are not interested in useless information. You are interested in data that you can use to grow your brand, capture leads, and sell products (or services) more effectively. Agencies are no exception. You need industry mailing list to properly serve existing customers and market to potential customers. Google search statistics display via startups.co. Data enables you to build a powerful Facebook audience. Data enables you to track and attribute conversions. And, as we're going to tackle today, data gives you a better understanding of the search engine at the heart of your PPC and SEO efforts:
Google. General Google search statistics There are 3.5 billion Google searches every day. (Internet real-time statistics) Google search volume grows roughly 10% annually. (Internet real-time statistics) Every year, about 16% to 20% of Google searches are new searches—they've never been searched before. (Internet real-time statistics) 90% of searches on desktops are done through Google. (statistician) 35% of product searches start with Google. (electronic marketer) 34% of Near Me searches via desktop and tablet lead to a visit to a brick and mortar store. (center point) The average Google search session lasts less than a minute. (Moz) Dating and personal services advertisers have the highest click-through rates on paid Google results.